Marketing

TREND:  More than four in 10 Americans (42 percent) plan to take a vacation in 2017 followed by $198 Billion in 2018 and $206 Billion in 2019, according to recent research from eMarketer. Desktop computer is the preferred device for booking…

Just as you track and report your prospect activity based on the number of quality projects and not the total quantity the same consideration needs to be placed on your website’s activity. Tracking and reporting the number of prospects to…

Consumers drive the success of any hotel, Destination Marketing Organization (DMO) or vacation rental company in the travel industry. For a marketer, the “consumer” can be a complicated concept to fully grasp. The ideal travel consumer can…

Moving from Data Sets to Connected Data... Taking the BIG out of Big Data Economic Development Organizations across the country are trying to leverage their extensive data library to inform their decisions while wrapping their arms around…

For Economic Development Organizations: Whether you represent a city, county, state, or country, Public Sector Economic Development now requires a global reach. EDs must integrate smart data and analytics to their marketing to enhance their…

If your company’s website is like many others, the presentation layer and technical architecture of the current content management system (CMS) may have been designed to accommodate future ecommerce. But successfully integrating ecommerce…