You need to raise brand awareness, engage qualified prospects and generate more leads… and a great deal of this begins online with a prospect. Data-driven digital marketing has changed economic development lead generation forever. Identifying high value targets is where we begin. Engaging them with your brand early in their research is the next critical step to getting your brand on their radar for consideration. Content marketing strategy and digital foot prints let you know you are on the right track and give you good news for your board.