Social Marketing B2B – It’s Not What You Think

New technology provides real-time, data-driven efficiencies in B2B social media marketing

Social media marketing has leapt to the forefront of digital marketing tactics for many companies, driving their business-to-business prospecting. Social media sites like Twitter and LinkedIn can raise your brand exposure to targeted prospects. Data-driven, technology-run, social media marketing can exponentially expand your ability to attract new prospects. But the problem for marketers is measuring the real value of the social strategy to boards and stakeholders. This problem translates to inadequate budgets for marketing teams.

When your social strategy is data-driven…

For social budgets to compete in the marketing budget, quantifiable data is critically important to proving value creation. We all want more budget because we know we can do more. When you focus on connected data management to power your social media marketing, you gain outstanding opportunities to maximize efficiencies, reach new prospects, and increase revenue. Data will inform your marketing decisions, as well as quantify the value of your program.

While technology can maximize and simplify specific processes, the tech choices are complex. Seamless integration across multiple platforms is essential, yet can be challenging sometimes. Some tools are free, some are costly, but ultimately you get what you pay for and you should not pay for any more than you need.

The key to turbo-charging your social marketing is selecting technology that delivers seamless, connected data that is customized for your specific business and B2B program.

Where do you start upgrading your program to be more impactful? Who do you ask? Which do you choose? What will it cost? How hard will it be to implement with your staff and current systems? Do you insource or outsource?  How long will it take to see significant impact?

In attempting to answer these important questions and determine best technologies to use, many C-level managers encounter as many recommendations as people they ask. Marketing managers have their favorites. Technology vendors swear theirs is the best. But what is most important is “what is right for your business goals, budget, staff and infrastructure.”  In our opinion, the answer is what will give you the most positive impact NOW.  We call it the power of NOW.

One effective and prudent approach is to engage a qualified, third party, digital marketing consultant that has deep technology and marketing strategy experience. They should be qualified to assess products and data management. They should not be a software sales company. Most importantly, you want to engage a digital marketing consultant that can work collaboratively with your team to identify your challenges and opportunities in your current marketing and assess your current systems.

OK, here comes the shameless plug…USDM Digital™ can help, and we make it easy.  Our social media consulting services began at the dawn of Facebook. We address B2B or B2C social strategy for branding, engagement, your competitive set (this is more important than most marketers realize), and much more. We provide opportunity assessments and recommendations to take your program to a whole new level.

The resulting Report is often eye-opening and in concert with what your marketing team wants and needs. Subsequent recommendations may include updating software, processes, staged implementation, assisted oversight, or even advanced training, to get your business or organization digitally “data-connected” so you can maximize your reach, efficiencies and return on your social marketing investment. These are all options you want to have when you are making the decisions about social media strategy.

Today’s data-driven, uber-connected, networked world offers new challenges and opportunities, which are transformative, important, certain to occur, and achievable. The rewards are rich. But oversight can be devastating to those left behind.

For more information about USDM, or to inquire about a social marketing consulting and an assessment, contact headquarters@usdmdigital.com

USDM Digital™ is a consultancy and marketing services company developing highly effective strategies in the public sector for travel and economic development, having worked with more than 110 destinations. USDM Digital™ works in the private sector for travel, retail, luxury lifestyle and consumer product companies. The company creates impact through business insights, branding, customer engagement and digital advertising.  USDM Digital™ is a trademark of USDM LLC (Universal Standards for Digital Marketing, LLC) which has an Austin, Texas headquarters, a Canadian office in Toronto, Ontario and a global reach with clients worldwide.  www.usdmdigital.com

Why Engage USDM Digital™?

USDM Digital™ has applied digital strategies to business practices for more than 20 years. The company can identify, reach, engage and motivate target customers in a highly competitive marketplace to drive conversions. Performance measurement and value creation are a focus of every USDM Digital™ program.

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