For Economic Development Organizations: Whether you represent a city, county, state, or country, Public Sector Economic Development now requires a global reach. EDs must integrate smart data and analytics to their marketing to enhance their efforts to identify, engage, market to and convert prospects into leads. The most progressive and successful EDs have one thing in common – the use of a comprehensive digital strategy to bridge the gap between traditional marketing and online lead generation. Welcome to the new science of marketing in Economic Development, the use of Smart Data and Performance Analytics for marketing campaigns. Learn how Smart Data can increase your marketing ROI by informing the formulation and strengthening of your ED’s brand messaging. Download our free Executive Report today: The New Science of Marketing for Economic Development.