From the Thought Leadership Team at USDM Digital®


Data Means Business in Social Media

Brands often under-budget for Social Media because of lack of performance metrics and KPIs. The new “connected data” platforms allow for all key performance indicators to become linked with and integrated with posting, monitoring and aggregating social metrics, and almost in real time. Better yet, the new way of using connected data, or as we refer to it, Smart Data, integrates with other marketing tactics so that you can get a full picture in a marketing dashboard format.

Our Takeaway

If you are seriously using Social Media to grow business you owe it to yourself to invest in the new way to measure success, in real-time performance. We would love to tell you all about it!

twitterTwitter Moments Creates Storytelling For All

Twitter has launched its storytelling feature called Moments where users can create their own stories using tweets and photos uploaded to the service.

To create your own moment, users click on the “Moments” tab on your profile where you can see moments you have already created. Under this tab this is also a tool that lets you set a cover photo and add tweets by what is in your favorites, by searching personal accounts or by adding them directly by including the tweet’s link.

Our Takeaway

Twitter thinks the new platform will lead to viral hits or memes. This is good news for CPG brands and retailers who want to capture the storytelling effect in their branding. As brands try to find the “viral sweet spot” in their marketing, this could be one way to make headway in a channel with more than 320 Million users worldwide (67 million in the U.S) and 79 percent living outside the United States.

snapchatSnapchat is Now Snap Inc.

Snapchat rebranded itself so now the company is known as Snap Inc. In their new brand identity, the company also launched its first product, Spectacles, a pair of sunglasses with a built-in video camera.

The spectacles have an integrated wireless video camera, which records videos in a circular format with 115-degree field view to accurately capture the human perspective for up to 30 seconds by tapping the top left of the frames. The glasses are capable of storying an entire day worth of snaps on a single charge and can do this by connecting to Wi-Fi or Bluetooth without ever having to touch your phone. The glasses will be sold in three colors at $130 apiece.

Our Takeaway

Snapchat is estimated to have more than 100 Million Active Daily Users worldwide.  UK, telecom giant Vodafone has attributed three-quarters of its customers’ upload bandwidth usage to Snapchat.  eMarketer reported that 45 percent of all Snapchat users in the U.S. are between the ages of 18 and 24 and ComScore reported that 60 percent of U.S. smartphone users ages 13 to 24 use Snapchat.

Brands like WarbyParker, GrubHub, Everlane, the New York Times and General Electric are using snapchat to capture brand attention. We are watching this new evolution closely.

youtubeYouTube Allows “Includes Paid Promotion” Disclaimers

YouTube is now allowing influencers and creators to add text disclaimers over their videos for the first several seconds alerting viewers that they are watching a paid promotion. Creators are able to add this text disclosure without losing their view counts or other video metrics. YouTube is trying to limit any confusion for viewers if the content from the influencers is advertising or not.

Our Takeaway

Advertising creators are trying to reach these audiences in new and authentic ways while being transparent in their actions. Modern Branding is about transparency and authenticity.  YouTube has over a billion users — almost one-third of all people on the Internet — with 80 percent of viewers from outside the United States.  Female users are 38% and male users are 62%.  The total number of hours of video watched on YouTube each month is 3.25 billion.   YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.


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